Personal Brand Identity : SPAZE
Logo Ban ner Design Rationale SPAZE's brand identity was designed with the objective of visual communication the client's vision: an unisex, streetwear line that is comfortable, trendy, and community-oriented. In order to ensure that the brand appeals to a wide range of their target audiences, including teenagers and adults, I carefully blended boldness, modernity, and meaning into the design. The logo features a strong, gothic-inspired typeface to reflect the edgy, urban spirit of streetwear culture. For the letter "A," I crafted an original up-down mirrored symbol, resembling a flame or heart shape, to represent the client's values of love, care for the community, and commitment to using environmentally friendly materials. In terms of color palette, I selected white to maintain clean, strength, timelessness, and ability to complement any outfit. Light blue was incorporated to evoke a sense of coolness, calm, and openness—qualities that align with the brand...