Posts

Animated Personal Brand

Image
  Animation Storyboard Frame 1:  The logo slide from right smoothly into the frame. Frame 2 The logo slide from the left low angle. Frame 3 Parallax motion between the logo and characters. Frame 4 Tagline animation: fade-in and pop-up into the frame. Process Documentation For this animation a clean and minimalist style was used to keep the viewer's attention on crucial aspects, without bombarding the viewer. Every shot comes out with a smooth transition, and animations appear simultaneously to voiceover and background music to improve clarity and timing of storytelling. Slide transitions themselves are a natural pacing device. For characters or logo in motion, motion tweening and position-based keyframing are used to create smooth and controlled animations.  Layering and parallax motion  are used to add depth, particularly during motion between the charactes.   Text animations  such as fade-in and pop-up effects, highlight key messages in a dynami...

Personal Brand Identity : SPAZE

Image
Logo Ban ner Design Rationale SPAZE's brand identity was designed with the objective of visual communication the client's vision: an unisex, streetwear line that is comfortable, trendy, and community-oriented. In order to ensure that the brand appeals to a wide range of their target audiences, including teenagers and adults, I carefully blended boldness, modernity, and meaning into the design. The logo features a strong, gothic-inspired typeface to reflect the edgy, urban spirit of streetwear culture. For the letter "A," I crafted an original up-down mirrored symbol, resembling a flame or heart shape, to represent the client's values of love, care for the community, and commitment to using environmentally friendly materials. In terms of color palette, I selected white to maintain clean, strength, timelessness, and ability to complement any outfit. Light blue was incorporated to evoke a sense of coolness, calm, and openness—qualities that align with the brand...